The Longitude is a branding, communications, and venture incubation firm that not only helps build and communicate brands, but also seeks to build ideas and companies.  The team at Longitude is part of a multi-venture holding company comprised of several wonderful and talented initiatives and people (artists, filmmakers, journalists, business strategists, and marketers) all aimed at working towards the common good. 

The first venture that the Longitude launched and incubated is Hello Rewind - a manufacturer of laptop sleeves from old t-shirts, utilizing the labor of sex trafficking survivors in New York City.  Bloomberg Businessweek named the Longitude as among, "America's Most Promising Social Entrepreneurs" for 2010, and readers later voted them first.  Running socially innovative companies has helped them better understand the needs of their clients in regards to branding and communications while at the same time giving them a sense of fulfillment, knowing that the work they are doing is making people's lives better.